Social Media is the buzz word in the industry with more searches on Facebook daily than Google!
Its no longer the place for the kids but a place where businesses can thrive and recommendations is the key.
In the past you would ask friends and family where to buy a product or service; its know different now, except its online, on:
- Linked-In
- Google Plus
- and other social networks.
Purple Promotions provides Social Media Services including set-up and management for:
Facebook Fanpages- Facebook Groups
- Facebook Advertising
- Linked-In
- Google Plus
- You-Tube
Social Media is important for both individuals, local businesses as well as corporates.
The set up required will depend on your business, brand and communications strategy.
If you are looking to build a strong community where you can include recommendations and create a discussion than Facebook is key.
If you want to keep people updated for example with latest trends, Twitter is important.
For business to business Linked-In is a must.
New Social Media platforms are constantly springing up, and its important to be clear which is the best strategy for your business. Social Media moves very fast and keeping up to date with the latest medium and updates is necessary. In 2011 Google launched Google Plus (Google+).
Facebook Advertising has its merits and pitfalls so you need to know what you are doing. Like PPC (pay-per-click) on Google, Facebook advertising can be expensive if you do not have a clear target and high converting strategy. It can also be very lucrative in terms of sales plus brand awareness. Many brands now use it to as a market research tool!
In 2012 Pinterest has gained mass following and interaction with all ages. Pinterest encourages photo sharing and group recommendations via photos.
With the increasing use of mobile phones year on year, and the dramatic rise in social media activity, social media is a must for businesses.
